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Global Growth News

Fortifying a Strong Network with Global Growth

During another record year, Sotheby's International Realty continued to strategically expand its presence around the world. In 2021, the brand opened 86 new offices, bringing the brand's total presence to more than 1,000 offices in 79 countries and territories with more than 25,000 independent sales associates worldwide. 

"Sotheby's International Realty continued to expand internationally in key markets," said Tammy Fahmi, senior vice president of global servicing and strategy for Sotheby's International Realty. "In 2021, the brand opened offices in five new territories and our international sales volume grew by 56% year over year. Our global presence is a draw for our agents and clients, and we continue to evaluate markets that will support our strategic growth."

In the EMEIA region, the brand expanded to Oman and Morocco and opened three new offices in the Swiss Alps region. In the Caribbean and Latin American region, the brand opened new offices in Jamaica and St. Kitts & Nevis during a boom of Caribbean interest.

As affluent individuals looked to purchase homes in a market with limited inventory, Sotheby's International Realty agents acted as true global real estate advisors. Referral sales volume within the brand's global network increased by nearly 80% year over year and the average sales price of these referrals increased by 21% year over year.

"Our ability to produce another historic year amid record demand and low inventory shows beyond a doubt that Sotheby's International Realty agents are resourceful, committed, and informed to meet and exceed the needs of their clients," concluded White.

¹Copyright ©2021 "Existing Home Sales." NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission. January 20, 2022, https://cdn.nar.realtor/sites/default/files/documents/ehs-12-2021-overview-2022-01-20_0_0.pdf

Sotheby's International Realty

Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. As of Q4 2021, the company's global footprint spans more than 1,000 offices located in 79 countries and territories worldwide, including 47 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

Author B Townes
Published 23 Feb 2022 / Views -

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